Russel Hill

This was the Bulletproof brief which forced you to create a brand that is given to you based of the opposite answers you gave in a questionnaire. The brand I was given was Flag, a plant based chocolate company. The buzz word I come up with that surrounded my design was organic, I combined the organic nature of a flags movement and its symbolism of something new by creating an organic based brand which holds steaks in pushing the envelope, being designated to plant based, flavoured chocolate.

Collaborating with a long time friend we both decided to create a VR game. He understood the technical side of it all and I obviously understood the design aspect. I created a world which bought to life an AI generated world flooded by a virus, representing its components with its real life counterparts, in the example, that being the storage of the computer being a warehouse, both things which store our goods.