Works - Photos
Famous Grouse Whisky
The aim of this project was to broaden Famous Grouse’s predominately male consumer market and make their whisky appeal to a new female audience. To achieve this, I created a collection of new bespoke bottle designs, inspired by the Scottish landscape and the seasons. The bottles can be reused as vases once the alcohol is consumed, and within each bottle packaging, there is information on each season and where to go in Scotland for that particular time.
For one of my final years projects, I wanted to create a book design for my dissertation which centred on the topic of post-truth and it’s link to advertising. The overall design is minimalist, black and white, and in a very structured format, to make the writing and information the main focus. This design theme also juxtaposes the loud and chaotic world of advertising, the topic of the book.
This packaging design was created for a fictional vegan chocolate brand - Aura. The brand language and design is bright, fun and experimental, with a collection of chocolate bar flavours that are inspired by four different auras. To compliment this concept, I also designed an online quiz and instagram filter that can generate the user’s aura and recommend which chocolate they should try for their personality.
Rise Film Festival
This was a collaborative project, with two of my fellow graphic design students, that was created with the aim of generating more exposure for film student’s work. We created the brand Rise Film Festival with a fun and colourful brand design, that celebrates and advertises the work of students. In addition to organising the film festival event, we created various advertisements, an instagram page and website.