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Hello I'm Eleanor and i am a third year Interior Designer. Over the three years i have specialised in interior decoration, branding and set design. For my final project, named "Live or let die", i looked into how as a designer i can reinvent high-street retail through an immersive experience, where brands and films would collaborate together. These collaborations were "IT" and "HUNTERS", "Superman" and "Specsavers" and "James Bond and Smirnoff". The design itself follows the aesthetic of theatre set design and the level of detail of stage backdrops, meaning the design can be changed as easily and as sustainably as possible every 3 months.
This image shows the how the film and brands have worked together across the five floors of my building.
A visual of the Superman and Specsavers space.
What made Superman and Specsavers a likely collaboration pairing in my mind was the iconic thick black glasses that Clark Kent wears. To push my design i also wanted to think about the activity taking place and so the only right answer to me was to design an indoor skydiving unit so people could come and fly just like Superman. The indoor skydiving stretches over the four floors of my building in order to connect, what was a rather complex structured building.