Charlotte Escott

As a Designer, I like to break down the brief in its entirety.

I begin to research the individual words of a brief and its origins, how its reviewed today by its targetted audience and how the outcome of a brief will fit within its category from a strategic and business point of view.

I ensure all my work has a narrative throughout, from the typeface chosen, the colour palette and the words I use within my copywriting, to name a few.

Every part of my process when dissecting and answering a brief has meaning and purpose whether it is figurative or literal that has a strong connection to the insight found.