An Exploration into the Impacts of Attending Live Music Events on Emotional wellbeing, Community identity and arousing emotions.
An overview of the objectives of this study is provided in this section and each chapter is succinctly defined.
The objectives that underpin the overarching aim of this research project are to:
• Determine what motivates attendees to join a live music event.
• Explore the impact of the live music event experience on the attendees’ wellbeing and community identity.
• Investigate the positive outcomes of music on emotion.
The above objectives are reinforced by the following themes discussed in the literature review (chapter two):
1.2 Social cohesion, community identity and social sustainability
This theme examines the existing literature on the study of the influence of live music events in shaping social identities, and how it provides a gathering platform for people with similar taste in music (Turino 2009; Wolcott 2016). It explains that live music events provide an intangible effect to connect the audience with their own identity (Black 2016; Duffy and Mair 2018). Finally, it describes the live music events role in strengthening the sense of belonging required to sustain cultures and communities (Duffy 2014; Gibson and Connell 2005; Crump 2015).
1.3 Event experience, escapism and entertainment (liminality and communitas)
This theme illustrates how music enables escapism and liminality; listening to music creates a liminal space where audiences can escape from daily life and being completely immersed in the live music event experience (Duffy and Mair 2018).
1.4 Nostalgic emotions and authenticity
Listening to music is considered a source of pleasure that contributes to individual wellbeing. As suggested by the research done by Lamont in 2012, live performances can generate memorable experiences for an audience and it can help them to maintain their emotional welfare (Lamont 2012; Suttie 2015). Alternative research by Fields in 2001, confirms the benefit of music in supporting physical and mental health. In addition, further research explains that people pursue leisure activities to reconnect with their authentic self and to generate the emotion of happiness (Guignon 2004; Derbaix and Derbaix 2010; Page and Connell 2010; Reic 2017). Also, over the past several decades consumption behavior has shifted more towards leisure activity more thus the emergence of the experience economy. In the context of this study, the themes of nostalgia and authenticity are explored as key motivations behind attending a leisure activity, specifically live music events.
1.5 Music events, and its impact on emotional wellbeing and aroused emotions
Research has also been carried out into the reasons behind the aroused emotions while attending a live music event, the link between music and the evoked emotions. Although the physical and mental impacts of attending live music events has been conducted in former research, there are still gaps in the explored texts such as the link between music and the aroused emotions of an audience while being at a live event (Packer and Ballantyne 2011). Additional studies also posit the influence of live music events on mood improvement and subjective wellbeing.
1.6 Methodology chapter
The third chapter explores the philosophy, methodology and method applied. It explains and validates the research approach, the data collection, the sampling method and the data analysis. Due to the nature of this study, interpretivism was employed as a philosophy therefore qualitative research was undertaken. Semi-structured one-to-one interviews were carried out with a group of 12 Egyptian expatriates aged between 30 and 55 to uncover differing real-life personal experiences; the material generated corresponded well with the aforementioned objectives and overarching aim of the study. To recruit the group, the snowball method was used. Their responses revealed expected and unexpected perspectives, some of them positively mirrored the themes explored in the literature review, while others offered new insights that could contribute to further research beneficial to the events industry.
1.7 Findings chapter
In chapter four the primary research is presented but not discussed; the participants’ responses are coded into common areas, such as; the motivations to attend live music events, the impact of live music events on community identity and social cohesion. The individuals’ experiences and their vulnerability towards nostalgic emotions, pride, entertainment and escapism. This classification is applied to facilitate the findings section, which it is structured upon the above-mentioned themes.
1.8 Discussion chapter
Chapter five analysis and discusses the data presented in chapter four, drawing on the literature review of chapter three.
1.9 Conclusion chapter
Chapter six is the conclusion discusses the data presented in chapter four, drawing on the literature review
This study, using the well-known Egyptian composer Omar Khairat’s live music event as a case study, aims to reveal the impact of attending live music events on the emotional wellbeing of Egyptian expatriate attendees. It explores how live music events can contribute to shaping community identity by enabling and enhancing social cohesion and sustainability.
An interpretivist approach was employed to unpack attendees’ responses in order to answer the overarching research question of ‘How the live music events of Omar Khairat influence the emotional wellbeing, cultural identity and the aroused emotions of the Egyptian Expatriates?’ Furthermore, adopting an interpretivist approach allowed for the interviewees to share their personal experiences of attending live music event, specifically the physical and social impact on Egyptian expatriates of immersing themselves in the live music of Omar Khairat.
Semi-structured interviews were undertaken with 12 adult event attendees aged between 30 and 55 and are admirers of Omar Khairat’s music, to analyze their viewpoints towards such a culturally significant event outside and inside Egypt
Although the physical and cognitive advances of live music events are explored in previous studies. There is limited research on emotions aroused whilst attending a live music event and this study is expanding on the unrevealed causes behind the aroused emotions while being to such cultural event.
Primary research that was carried out focused on the positive outcomes of attending live music events. The interviewees’ responses emphasized social cohesion, liminality, authenticity, escapism, entertainment, pride and nostalgia, all of which correspond to themes explored in the literature review. Surprisingly, the primary research highlighted some negative outcomes, such as low production quality and deprived event design and management, that jeopardized few candidates live aspect of the event experience. The research is suggesting that these negative concerns could be reflected in future research beyond the remit of this study.